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Vitaly Friedman

116 articles by Vitaly Friedman.

Security — Rethinking Authentication UX — Smashing Magazine

Rethinking Authentication UX — Smashing Magazine

Nobody wakes up in the morning hoping to finally identify crosswalks and fire hydrants that day. Yet every day, we prompt users through hoops and loops to sign up and log in. Let’s fix that. Authentication is everywhere, and sometimes it’s extremely frustrating, and sometimes it’s seamless. Let’s explore a few patterns to create experience that are a bit more seamless than frustrating.

VFVitaly FriedmanVitaly Friedman·August 4, 2022Security
Career & Teams — Things I Wish I’d Known Earlier In My Career — Smashing Magazine

Things I Wish I’d Known Earlier In My Career — Smashing Magazine

Do you feel stuck in your company? Do you believe you deserve a raise but it never happens? Do you think you might need to quit the job? Every single person has their own goals and ambitions, and too often, our individual goals are left far behind the company’s goals and product development roadmaps. Let’s figure it out. In this article, Vitaly looks at some things he wishes he’d known earlier in

VFVitaly FriedmanVitaly Friedman·June 21, 2022Career & Teams
Design & UX — Designing A Perfect Language Selector UX — Smashing Magazine

Designing A Perfect Language Selector UX — Smashing Magazine

How difficult can it be to design a bulletproof language selector? It’s not as straightforward as one might think. We need to avoid redirects, decouple our language and country presets, allow for overrides, and use non-modal windows. Can we fix it? Absolutely! We just need to decouple presets, allow for overrides and allow users to specify their intent.

VFVitaly FriedmanVitaly Friedman·May 4, 2022Design & UX
Design & UX — UX Metrics That Matter: A Guide To Design KPIs — Smashing Magazine

UX Metrics That Matter: A Guide To Design KPIs — Smashing Magazine

We should be able to measure how well a particular design solves a particular problem. Let’s explore design KPIs that capture user’s experience, how to measure them and how to keep both users and business stakeholders happy, over time. In this [series of articles](https://www.smashingmagazine.com/category/design-patterns/), we highlight design patterns and techniques to design better interfaces. Y

VFVitaly FriedmanVitaly Friedman·April 27, 2022Design & UX
Performance — Say Goodbye To Frustrating Navigation, With Navigation Queries — Smashing Magazine

Say Goodbye To Frustrating Navigation, With Navigation Queries — Smashing Magazine

There are a few navigation patterns that are often forgotten or dismissed. We can think of them as navigation shortcuts, helping users get where they want to go, faster — without having to use traditional navigation at all. As it turns out, sometimes they are much more effective, especially on large sites with thousands of pages, many of which have been gathering dust over the years. In UX, we can

VFVitaly FriedmanVitaly Friedman·April 21, 2022Performance
Design & UX — Usability Guidelines For Better Carousels UX — Smashing Magazine

Usability Guidelines For Better Carousels UX — Smashing Magazine

Carousels have plenty of accessibility issues, they often exhibit low click-through rates, can be very disruptive when auto-advancing and people frequently scroll past through them. In this series of articles, we highlight design patterns and techniques to design better interfaces. You can find more examples in “Smart Interface Design Patterns”, a 10h-video course with 100s of hand-picked examples

VFVitaly FriedmanVitaly Friedman·April 13, 2022Design & UX
Design & UX — We All Are Ukraine 🇺🇦 — Smashing Magazine

We All Are Ukraine 🇺🇦 — Smashing Magazine

As a design community, we all can’t be silent in these times. We need to be united in our fight against the war, for democracy, for those dreams that children are entitled to have when they are growing up. It’s our obligation to help as much as we can. **We are donating all proceeds** of the “[Interface Design Checklists PDF](https://www.smashingmagazine.com/printed-books/checklist-cards/)” to sup

VFVitaly FriedmanVitaly Friedman·February 28, 2022Design & UX
Languages — Free Online Workshop: Frustrating Design Patterns And How To Fix Them — Smashing Magazine

Free Online Workshop: Frustrating Design Patterns And How To Fix Them — Smashing Magazine

You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. It’s time to fix them for good in a [free Smashing online workshop](https://smashingconf.com/online-workshops/workshops/frustrating-design-patterns/) next week. Today, Vitaly Friedman will take a look into carousels, modals, infinite scroll, parallax and sc

VFVitaly FriedmanVitaly Friedman·September 24, 2021Languages
Design & UX — Usability Pitfalls of Disabled Buttons, and How To Avoid Them — Smashing Magazine

Usability Pitfalls of Disabled Buttons, and How To Avoid Them — Smashing Magazine

How can we make disabled buttons more inclusive? When do they work well, and when do they fail on us? And finally, when do we actually need them, and how can we avoid them? In this article, Vitaly Friedman will take a look to common usability issues with disabled buttons, how to fix these issues and when disabling buttons actually makes sense. We’ll start from the beginning, looking into when disa

VFVitaly FriedmanVitaly Friedman·August 5, 2021Design & UX
Engineering — Designing Filters That Work: Best Practices and Guidelines — Smashing Magazine

Designing Filters That Work: Best Practices and Guidelines — Smashing Magazine

Too often the filtering experience on the web is broken and frustrating, making it just unnecessarily difficult for customers to get to that shiny comfortable range of relevant results. When designing the next filter, take a look at some of the common issues that you might want to avoid, and hopefully avoid all the frustration that comes from broken and inaccessible implementations.

VFVitaly FriedmanVitaly Friedman·July 14, 2021Engineering
Performance — From AVIF to WebP: A New Smashing Book By Addy Osmani — Smashing Magazine

From AVIF to WebP: A New Smashing Book By Addy Osmani — Smashing Magazine

It’s here! For the last year, we’ve been working with Addy Osmani on a new Smashing Book all around image optimization. And now it’s here. Meet “Image Optimization”, our deep-dive guide to understand how to deliver high-quality images on the web fast. 528 pages. From formats and compression to delivery and maintenance. Get the book right away!

VFVitaly FriedmanVitaly Friedman·June 8, 2021Performance
Engineering — User-Friendly Mega-Dropdowns: When Hover Menus Fail — Smashing Magazine

User-Friendly Mega-Dropdowns: When Hover Menus Fail — Smashing Magazine

With such a complex multi-level navigation, showing the breadth of options requires quite a bit of space. Think of large eCommerce retailers and large corporate sites, catering to many audiences and having plenty of entry points. Do we need mega-dropdown hover menus in 2021? Probably not. Let’s explore things to keep in mind when designing and building a mega-dropdown, alternatives to hover menus

VFVitaly FriedmanVitaly Friedman·May 19, 2021Engineering
Languages — Designing Birthday Picker UX: Simpler Is Better — Smashing Magazine

Designing Birthday Picker UX: Simpler Is Better — Smashing Magazine

They are everywhere. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a disabled submit button that never communicates what’s actually wrong, or tooltips that — once opened — cover the input field just when you need to correct a mistake. In this new series of articles on UX, we take a closer look at some frustrating

VFVitaly FriedmanVitaly Friedman·May 12, 2021Languages
Engineering — Little Smashing Stories — Smashing Magazine

Little Smashing Stories — Smashing Magazine

Over a decade ago, we set out to send a [truly smashing newsletter](https://www.smashingmagazine.com/the-smashing-newsletter/) with useful tips and techniques for designers and developers. The first issue was sent out in early 2009. Today marks the day we sent out our 300th edition of the Smashing Newsletter. This article is a little celebration in which we share little Smashing stories from peopl

VFVitaly FriedmanVitaly Friedman·May 12, 2021Engineering
Performance — Meet Image Optimization, A New Smashing Book By Addy Osmani — Smashing Magazine

Meet Image Optimization, A New Smashing Book By Addy Osmani — Smashing Magazine

The cat is out! For the last year, we’ve been working with Addy Osmani on a new Smashing Book all around image optimization. And now it’s here. Meet “Image Optimization”, our practical modern guide to delivering high-quality images on the web with the best performance. Image optimization, loading behavior and rendering in the browser require understanding of image formats and image compression tec

VFVitaly FriedmanVitaly Friedman·April 28, 2021Performance
Performance — From Cats With Love: New Navigation, Guides And Workshops — Smashing Magazine

From Cats With Love: New Navigation, Guides And Workshops — Smashing Magazine

At Smashing, we’ve been busy over the last few months. We’ve set up new workshops, redesigned our navigation, refined performance and improved accessibility. There are subtle UX changes coming in, and we’d love to share what we’ve been cooking. A sincere thank you for your kind, ongoing support and generosity — thank you for being smashing, now and ever!

VFVitaly FriedmanVitaly Friedman·April 15, 2021Performance
Frontend — A Complete Guide To HTML Email — Smashing Magazine

A Complete Guide To HTML Email — Smashing Magazine

In a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. Recently we’ve covered CSS generators, SVG generators and accessible front-end components. This time we look into templates and tools for building and designing HTML emails. Don

VFVitaly FriedmanVitaly Friedman·April 12, 2021Frontend
Frontend — Vanilla JavaScript Code Snippets — Smashing Magazine

Vanilla JavaScript Code Snippets — Smashing Magazine

In a new series of posts, we highlight some of the useful tools and techniques for developers and designers. This time around, let’s look at vanilla JavaScript code snippets — resources and lightweight libraries to help you solve a problem without a large overhead or third-party dependencies.

VFVitaly FriedmanVitaly Friedman·April 5, 2021Frontend
Frontend — A Complete Guide To Accessible Front-End Components — Smashing Magazine

A Complete Guide To Accessible Front-End Components — Smashing Magazine

In a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. Recently we’ve covered CSS Auditing Tools and CSS Generators, and this time we look into reliable accessible components: from tabs and tables to toggles and tooltips. We sincerely hope that these tools and techniques will prove to be useful in your day-to-day work — and most important

VFVitaly FriedmanVitaly Friedman·March 22, 2021Frontend
Performance — New Live Workshops On Front-End & UX — Smashing Magazine

New Live Workshops On Front-End & UX — Smashing Magazine

Meet our new workshops on front-end and UX — on web performance, interface design, psychology and modern CSS. With Lea Verou, Harry Roberts, Stephanie Eckles, Dan Mall and so many others. [Jump to all online workshops ↬](https://smashingconf.com/online-workshops/)

VFVitaly FriedmanVitaly Friedman·March 10, 2021Performance
Performance — How We Improved SmashingMag Performance — Smashing Magazine

How We Improved SmashingMag Performance — Smashing Magazine

In this article, we’ll take a close look at some of the changes we made on this very site — running on JAMStack with React — to optimize the web performance and improve the Core Web Vitals metrics. With some of the mistakes we’ve made, and some of the unexpected changes that helped boost all the metrics across the board. Hopefully, this little case-study will be useful to you, and perhaps there ar

VFVitaly FriedmanVitaly Friedman·January 21, 2021Performance
Career & Teams — We Need You In The Smashing Family — Smashing Magazine

We Need You In The Smashing Family — Smashing Magazine

Do you like building relationships and exploring creative options? At Smashing, we are looking for a team member who’ll take good care of advertising and sponsorships across the range of everything we do at Smashing — from the magazine to our conferences. Interested? We’d love you to join us.

VFVitaly FriedmanVitaly Friedman·December 7, 2020Career & Teams
Engineering — How We Run Online Workshops — Smashing Magazine

How We Run Online Workshops — Smashing Magazine

Many companies had to struggle in one way or another in the last couple of months. We had to get creative, and we had to rethink our conferences and workshops altogether. In this article, CEO and co-founder Vitaly Friedman shares how Smashing runs online workshops and online conferences these days, and the lessons learned along the way.

VFVitaly FriedmanVitaly Friedman·October 28, 2020Engineering
Frontend — Master TypeScript In 50 Short Lessons — Smashing Magazine

Master TypeScript In 50 Short Lessons — Smashing Magazine

Meet our new book, “TypeScript in 50 Lessons”, a deep-dive to understand what TypeScript is, how it works, and how you can make it work for you. With code walkthroughs, hands-on examples and common gotchas. 464 pages. Jump to table of contents and get the book right away.

VFVitaly FriedmanVitaly Friedman·October 7, 2020Frontend
Career & Teams — #BlackLivesMatter — Smashing Magazine

#BlackLivesMatter — Smashing Magazine

We stand firmly behind the Black Lives Matter movement. We have always stood strongly behind introducing a wide range of voices to Smashing publications and conferences. Positive change is difficult, but it’s possible. It takes work, time, and dedication. We are fully committed as a team to see it through.

VFVitaly FriedmanVitaly Friedman·June 4, 2020Career & Teams
Engineering — Click! Here: Meet Our New Smashing Book — Smashing Magazine

Click! Here: Meet Our New Smashing Book — Smashing Magazine

Whether we are designers, marketers, entrepreneurs, or product owners, we are all in the same boat. We want to give users a good experience, but we also need them to take action. Meet “Click!”, our new practical guide on how to build trust, increase conversion and boost business KPIs effectively — without alienating people along the way. Written by Paul Boag. Jump to table of contents and get the

VFVitaly FriedmanVitaly Friedman·June 2, 2020Engineering
Engineering — Meet “Click!”: Encourage Clicks Without Shady Tricks — Smashing Magazine

Meet “Click!”: Encourage Clicks Without Shady Tricks — Smashing Magazine

How, then, do we encourage users to act? By establishing trust with small commitments, at the right time, and in the right order. Click! explains how to do just that. Meet our new practical guide on how to build trust, increase conversion and boost business KPIs effectively — without alienating people along the way. Written by Paul Boag. Coming up in June. Jump to table of contents and get the boo

VFVitaly FriedmanVitaly Friedman·May 12, 2020Engineering
Engineering — Meet SmashingConf Live: Our New Interactive Online Conference — Smashing Magazine

Meet SmashingConf Live: Our New Interactive Online Conference — Smashing Magazine

The cat is out of the bag! Meet SmashingConf Live (Aug 20–21), our very first online conference. For SmashingConf Live, our new online conference, we don’t want to replicate in-person experiences online. Instead, we’ve designed an entirely new conference experience, focusing around interactive live sessions and discussion zones where you actively shape what happens next, and learn along the way.

VFVitaly FriedmanVitaly Friedman·May 5, 2020Engineering
Design & UX — Meet “The Ethical Design Handbook”: How To Leave Dark Patterns Behind — Smashing Magazine

Meet “The Ethical Design Handbook”: How To Leave Dark Patterns Behind — Smashing Magazine

We need to craft better digital products that respect customer’s choices without hurting business KPIs. And we need to do so by taming data collection and abandoning dark patterns, from hidden checkboxes to ambiguous copywriting. Today, Vitaly Friedman brings you our new practical guide on how to influence a positive change in your company and help your business grow sustainably. Without dark patt

VFVitaly FriedmanVitaly Friedman·February 4, 2020Design & UX