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11,704 articles
AI & ML — Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI

Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI

Last year, we introduced GEM, the industry’s largest recommendation system (RecSys) foundation model. GEM established Meta’s first LLM-inspired paradigm for ads recommendation, driving major performance gains. Building on this foundation, our next goal is to further scale both compute and intelligence transfer with next-generation hardware, and expand this capability across Meta’s entire ads ecosy

MEMeta Engineering·October 13, 2026AI & ML
Frontend — Shipping Media Over QUIC at Meta Scale for Instagram Live Ingest

Shipping Media Over QUIC at Meta Scale for Instagram Live Ingest

Meta has begun deploying Media over QUIC (MoQ), an emerging open protocol for real-time video streaming at scale. MoQ will help simplify our protocol stack for live streaming video and enhance overall user experience for live video. We’re sharing how we shipped MoQ on Instagram Live ingest, and what the future looks like from here. [...] Read More... The post Shipping Media Over QUIC at Meta Scale

MEMeta Engineering·October 12, 2026Frontend
SRE & Ops — OCP Summit 2026: Powering AI with Open Innovations in Scale-Up, Scale-Out, and Scale-Across Networks

OCP Summit 2026: Powering AI with Open Innovations in Scale-Up, Scale-Out, and Scale-Across Networks

At the 2026 Open Compute Project Global Summit, Meta is sharing the next generation of open networking infrastructure, including: Our first liquid-cooled network rack (IcePack), and 102.4T switch platform (IceCube). Flattened Planar Fabric (FPF), a multiplane backend scale-out fabric that fundamentally changes how GPUs connect to the network MetaRoCE, our open-source AI transport protocol. Launchi

MEMeta Engineering·October 12, 2026SRE & Ops
AI & ML — Turning Opportunistic AI Inference Capacity Into Better Ads Recommendations

Turning Opportunistic AI Inference Capacity Into Better Ads Recommendations

At Meta, we’ve built a system that enhances ads recommendations by leveraging idle inference capacity in our fleet. Two elasticity levers in the system allow ads recommendation work to expand across opportunistic capacity, without compromising baseline performance. This post describes how we designed and now operate the system at Meta’s scale and how it drives [...] Read More... The post Turning O

MEMeta Engineering·October 12, 2026AI & ML
SRE & Ops — Bridging technical depth and usability: The story behind Radar’s redesign

Bridging technical depth and usability: The story behind Radar’s redesign

We redesigned Cloudflare Radar to make real-time global traffic and outage data accessible to a wider audience — including journalists, less technical researchers, and everyday users. By introducing an interactive map and standardized components, we simplified navigation while preserving technical depth.

SASophia Alfred·October 8, 2026SRE & Ops
Engineering — Monte-Carlo simulations

Monte-Carlo simulations

Monte Carlo simulations (or methods ) is the technique of applying randomness and the Law of large numbers to the solution of various scientific and engineering problems. One of its first documented uses was by Stanislaw Ulam and John von Neumann for nuclear weapon simulations after WWII [1] . In this post …

EBEli Bendersky·October 7, 2026Engineering
AI & ML — Secret protection must scale with software

Secret protection must scale with software

Developers aren’t becoming more careless; they’re being outpaced. The tools that let developers create more software should also take on more of the work of protecting it.

EHErin HavensErin Havens·October 7, 2026AI & ML
Databases — Cyberworld and CYBERTEC

Cyberworld and CYBERTEC

This blog talks about the experience at BSides Tallinn emphasizing on Database security. Read to know more.

BVBeekay Verma·October 6, 2026Databases
Networking — NTS: Authenticated Time at Meta

NTS: Authenticated Time at Meta

Meta’s public time service now speaks NTS (Network Time Security, RFC 8915) at nts.meta.com. Packets are authenticated, so a device can verify the time came from us and was not modified on the way. Our NTS servers hold no per-client state. Cookie keys are derived, not stored and not replicated. We’ve open sourced everything, including [...] Read More... The post NTS: Authenticated Time at Meta app

MEMeta Engineering·October 6, 2026Networking