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VFVitaly Friedman

Vitaly Friedman

116 articles by Vitaly Friedman.

AI & ML — How To Make Your Design System AI-Ready — Smashing Magazine

How To Make Your Design System AI-Ready — Smashing Magazine

Practical guide on how to reduce drifts, minimize mistakes, maintain context, and improve the quality of AI-generated prototypes. Brought to you by Design Patterns For AI Interfaces, **friendly video course on UX** and design patterns by Vitaly.

VFVitaly FriedmanVitaly Friedman·June 3, 2026AI & ML
Design & UX — Four Levels Of Customer Understanding — Smashing Magazine

Four Levels Of Customer Understanding — Smashing Magazine

What people say, feel, think, and do are often very different things. To understand the underlying reasons for user behavior, it helps to look beyond the surface and explore hidden motivations, root causes, and the different layers of reality that shape how people act. Brought to you by Measuring UX Impact, **friendly video course on UX** and design patterns by Vitaly.

VFVitaly FriedmanVitaly Friedman·May 22, 2026Design & UX
Design & UX — Six Key Components of UX Strategy — Smashing Magazine

Six Key Components of UX Strategy — Smashing Magazine

Let’s dive into the building blocks of UX strategy and see how it speaks the language of product and business strategy to create user value while achieving company goals. Part of the Measure UX & Design Impact (use the code 🎟 IMPACT to save 20% off today).

VFVitaly FriedmanVitaly Friedman·November 5, 2025Design & UX
Design & UX — Designing Better UX For Left-Handed People — Smashing Magazine

Designing Better UX For Left-Handed People — Smashing Magazine

Today, roughly 10% of people are left-handed. Yet most products — digital and physical — aren’t designed with it in mind. Let’s change that. More design patterns in Smart Interface Design Patterns, a **friendly video course on UX** and design patterns by Vitaly.

VFVitaly FriedmanVitaly Friedman·July 25, 2025Design & UX
Design & UX — Design Guidelines For Better Notifications UX — Smashing Magazine

Design Guidelines For Better Notifications UX — Smashing Magazine

As always in design, timing matters, and so do timely notifications. Let’s explore how we might improve the notifications UX. More design patterns in our Smart Interface Design Patterns, a friendly video course on UX and design patterns by Vitaly — from complex data tables and nested filters to FAQs and error messages.

VFVitaly FriedmanVitaly Friedman·July 7, 2025Design & UX
Networking — Designing For Neurodiversity — Smashing Magazine

Designing For Neurodiversity — Smashing Magazine

Designing for neurodiversity means recognizing that people aren’t edge cases but individuals with varied ways of thinking and navigating the web. So, how can we create more inclusive experiences that work better for everyone?

VFVitaly FriedmanVitaly Friedman·June 2, 2025Networking
Design & UX — Design System In 90 Days — Smashing Magazine

Design System In 90 Days — Smashing Magazine

Helpful PDF worksheets and tools to get the design system effort up and running — and adopted! Kindly powered by How To Measure UX and Design Impact, a friendly course on how to show the impact of your incredible UX work on business.

VFVitaly FriedmanVitaly Friedman·May 19, 2025Design & UX
Design & UX — How To Launch Big Complex Projects — Smashing Magazine

How To Launch Big Complex Projects — Smashing Magazine

When was the last time your project wrapped up smoothly — no delays, no surprises, no last-minute compromises? In reality, most UX projects drift as timelines slip, budgets stretch, and features morph. How do we get better at navigating the chaos? An upcoming part of How To Measure UX and Design Impact by yours truly.

VFVitaly FriedmanVitaly Friedman·May 5, 2025Design & UX
Design & UX — UX And Design Files Organization Template — Smashing Magazine

UX And Design Files Organization Template — Smashing Magazine

Lost in a sea of UX files, docs, PDFs, and scattered decisions across Slack, Dropbox, Notion, and Figma? We talk a lot about organizing Figma, but what about a sensible folder structure for all UX assets? Let’s fix that. Kindly powered by [Smart Interface Design Patterns](https://smart-interface-design-patterns.com).

VFVitaly FriedmanVitaly Friedman·April 28, 2025Design & UX
AI & ML — How To Argue Against AI-First Research — Smashing Magazine

How To Argue Against AI-First Research — Smashing Magazine

Companies have been turning their attention to “synthetic,” AI-driven user testing. However, as convenient as it might seem, it’s dangerous, expensive, and usually diminishes user value. Let’s take a closer look at why exactly it is problematic and how we can argue against it to make a case for UX research with real users. Part of [Smart Interface Design Patterns](https://smart-interface-design-pa

VFVitaly FriedmanVitaly Friedman·March 28, 2025AI & ML
Design & UX — How To Build Confidence In Your UX Work — Smashing Magazine

How To Build Confidence In Your UX Work — Smashing Magazine

UX initiatives are often seen as a disruption rather than a means to solving existing problems in an organization. In this post, we’ll explore how you can build trust for your UX work, gain support, and make a noticeable impact. Part of [Measure UX and Design Impact](https://measure-ux.com/) by yours truly.

VFVitaly FriedmanVitaly Friedman·March 11, 2025Design & UX
Design & UX — How To Test And Measure Content In UX — Smashing Magazine

How To Test And Measure Content In UX — Smashing Magazine

The goal of content design is to reduce confusion and improve clarity. Yet often it’s difficult to pinpoint a problem as user feedback tends to be not specific enough. But: we can use a few simple techniques to assess how users understand and perceive content. Let’s take a look. Part of [How To Measure UX & Design Impact](https://measure-ux.com/) by yours truly.

VFVitaly FriedmanVitaly Friedman·February 13, 2025Design & UX
Performance — How To Defend Your Design Process — Smashing Magazine

How To Defend Your Design Process — Smashing Magazine

Ever felt pressure to speed up your design process? Here’s how to address unrealistic expectations and foster a shared understanding with stakeholders, ensuring everyone is aligned on the path to a successful delivery. Part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com) by yours truly.

VFVitaly FriedmanVitaly Friedman·August 15, 2024Performance
Design & UX — How To Make A Strong Case For Accessibility — Smashing Magazine

How To Make A Strong Case For Accessibility — Smashing Magazine

Gaining buy-in for accessibility can be challenging due to common myths and misunderstandings. For many, accessibility remains a big mystery. Here are some practical techniques for winning stakeholder support. Part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com) by yours truly.

VFVitaly FriedmanVitaly Friedman·June 26, 2024Design & UX
Engineering — T-Shaped vs. V-Shaped Designers — Smashing Magazine

T-Shaped vs. V-Shaped Designers — Smashing Magazine

Job openings typically cast a very restrictive frame for candidates, with long lists of expectations and requirements. But what if this narrow focus can overlook the value of “V”-shaped designers who excel by crossing boundaries, connecting dots, and innovating beyond rigid boxes?

VFVitaly FriedmanVitaly Friedman·June 19, 2024Engineering
Design & UX — Decision Trees For UI Components — Smashing Magazine

Decision Trees For UI Components — Smashing Magazine

Imagine finally resolving never-ending discussions about UI decisions for good. Here are some practical examples of decision trees for UI components and how to use them effectively. An upcoming part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com).

VFVitaly FriedmanVitaly Friedman·May 29, 2024Design & UX
Design & UX — Hidden vs. Disabled In UX — Smashing Magazine

Hidden vs. Disabled In UX — Smashing Magazine

Should you hide or disable a feature? You’ve probably been there before. Here are some considerations for hiding versus disabling, along with possible alternatives to improve UX. An upcoming part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com).

VFVitaly FriedmanVitaly Friedman·May 21, 2024Design & UX
Design & UX — Why Designers Aren’t Understood — Smashing Magazine

Why Designers Aren’t Understood — Smashing Magazine

How do we conduct UX research when there is no or only limited access to users? Here are some workarounds to run UX research or make a strong case for it. An upcoming part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com).

VFVitaly FriedmanVitaly Friedman·May 14, 2024Design & UX
Distributed — Now Shipping: Success At Scale, A New Smashing Book by Addy Osmani — Smashing Magazine

Now Shipping: Success At Scale, A New Smashing Book by Addy Osmani — Smashing Magazine

It’s here, and it’s shipping! Meet our newest Smashing book, ”Success at Scale”. It’s filled with practical insights and real-world case studies of how big changes can be made on projects of any size. Addy Osmani has curated finest examples, case studies and interviews to help you get successful at scale. Jump to the details and get the book right away.

VFVitaly FriedmanVitaly Friedman·March 20, 2024Distributed
Design & UX — A Guide To Designing For Older Adults — Smashing Magazine

A Guide To Designing For Older Adults — Smashing Magazine

With one billion people aged 60 or older worldwide, inclusivity is more important than ever. Learn how to create digital experiences that empower independence and competence for older adults while enhancing usability for all. An upcoming part of Smart Interface Design Patterns.

VFVitaly FriedmanVitaly Friedman·February 6, 2024Design & UX
Design & UX — What’s The Perfect Design Process? — Smashing Magazine

What’s The Perfect Design Process? — Smashing Magazine

The design process is messy. You might be following a structured approach, but too often, it takes a life of its own. And before you know it, you are designing in chaos, with last-minute changes and missed deadlines. So, what’s the “perfect” design process?

VFVitaly FriedmanVitaly Friedman·June 29, 2023Design & UX
Engineering — It’s Here! “Understanding Privacy,” A New Smashing Book Is Shipping Now — Smashing Magazine

It’s Here! “Understanding Privacy,” A New Smashing Book Is Shipping Now — Smashing Magazine

“Understanding Privacy,” the new Smashing Book by Heather Burns, will help you create inclusive, safe and privacy-aware digital experiences. Print books are now shipping! [Jump to details](https://www.smashingmagazine.com/2022/12/understanding-privacy-new-smashing-book/#about-the-book) and [get the book right away](https://www.smashingmagazine.com/printed-books/understanding-privacy/).

VFVitaly FriedmanVitaly Friedman·December 8, 2022Engineering