33 articles by Suzanne Scacca.
If you want to maximize conversions or collect necessary user information for other purposes, a user onboarding flow is necessary. In this article, you will learn how, with the help of Feathery, to design an effective user onboarding flow for your app.
57% of product professionals say that product research has a positive effect on customer satisfaction. 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously?
Concerns over online privacy and security are nothing new. In this article, Suzanne Scacca explores how the right CSV importer can help businesses better prioritize user security.
2020 was anything but normal. The world has changed, and so has our role as designers. We never know what the future will bring, but ultimately we shape it, and we can contribute more positive change to the world than we often think we can. Consumers had their lives shaken up and many businesses experienced new challenges as well as opportunities thanks to the novel events of the year.
Developing a Shopify app and being able to sell it are two different things. While you might be a very skilled app developer, that’s not always enough for Shopify merchants to decide to install a newly released and unreviewed app on their sites. If you want to give merchants a reason to install and use your Shopify app, there are four things you need to do.
Today, Suzanne Scacca is going to look at “The Website Dilemma”. In other words, is it possible to build an authoritative, lead generating, high converting website without manipulating visitors into doing what you want? If you follow social media’s lead, they’re one and the same. If you’d prefer not to trade your customers’ well-being for profit, keep reading.
Software and apps often solve very complex problems for businesses and consumers in the way of sales, marketing, finances, and so on. But offering a product that solves your users’ problems isn’t enough. If the UI is just as complex as the original problem, user churn is going to be high. Today, we’re going to look at some tips for designing a simple UI regardless of your solution’s complexity.
Even though the development of a data importer is a complex matter, you don’t want your users’ experience with it to be just as complex or complicated. The second they experience any friction or fault in data onboarding, the chances of them bailing from the software will skyrocket. So, in this post, we’re going to focus on how best to present your data importer to users.
The goal of e-commerce design is to create interfaces that won’t get in the way of the overall shopping experience. In this post, Suzanne Scacca is going to look at three key parts of a digital store and show you what you can do to design each to help customers more quickly and effortlessly get to the checkout stage.
Do you have a hard time throwing away mockups, logos and other content you’ve created for clients? The good news is that you don’t have to see rejected or unused designs as a sign of failure or waste. You can actually repurpose them and give them new life on other projects, for other customers, and even within your own business. I’ll explain four ways to do this in this post.
Data onboarding with a custom-built solution can be a difficult and error-prone process. Now imagine what happens when you increase the complexity, allowing for different file types, more users, varying sources and a greater need for security and compliance. It shouldn’t be up to your software end users to work out the kinks of your data onboarding, nor should your team have to do it. In this post
In some instances, privacy policy, terms of use, and cookie consent pages do have to be ugly. But that doesn’t mean you can’t improve upon how easy they are to read or navigate (which visitors will definitely appreciate). Today, we’re going to look at four ways that web designers can contribute to getting more policy disclosure pages read and terms actually agreed to.
Digital content (eBooks, stock media and courses) can easily be advertised and sold through online marketplaces. But your clients won’t make as much money that way and really can’t control how their products are marketed. By designing digital product pages for smartphone users who are in that early discovery and research phase, your clients can make more money off of their products. Today, Suzanne
Icons have long held an important place in the design of mobile apps. But beyond using them to create larger and more attractive touch targets, there are other ways mobile app designers can use these tiny elements to make an app more engaging. This post will explore four ways to do this. Today, Suzanna Scacca will look at a number of ways you can creatively add icons or icon-like elements to your
A website earns a backlink whenever another website links to it. But there’s a big difference between a backlink and a high-authority backlink. If an authoritative website links to yours, it can significantly boost your ranking in Google search. And this is why backlinks are so highly sought after in marketing… and why web designers should have this on their radar as they design websites for clien
The first place Suzanne Scacca goes to whenever she’s curious about what more could be done to improve our users experiences is the Google Developers site or Think with Google to pull the latest consumer data. There’s a reason why Google dominates market share for things like search engines, web browsers, email clients and cloud storage services. It knows exactly what consumers want and it has des
Imagine if your website could evoke this kind of response. Visitors who respond to the sensory stimulation would instantly be in a more positive headspace, which they’d then associate with the site and your brand. While you don’t want to design a website for all five senses — because that would most certainly lead to sensory overload — you can use individual senses to strengthen the experience vis
The Scrabble GO, Instacart and YouTube mobile apps have recently undergone disruptive redesigns. Were they worth it in the end? Judging by their users’ reactions, the answer to that is “No”. But that doesn’t mean that redesigns or design tweaks are a bad idea after launch. In this article, Suzanne Scacca will take a look at the mistakes made and the lessons we can extract from them.
There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience. If yo
We’re at a point now where restaurants can no longer be reluctant or stingy about improving their digital presence. And, as a web designer, this should get you excited. The restaurant industry has begun to undergo a major digital transformation. Those that want to survive will need a website that can handle the new way of operating, which means they can no longer afford to hold onto that cheap web
Stress isn’t just something that makes people feel uncomfortable. It stimulates the urge to “fight” or “flight”. The very last thing you want is to design a website that stresses visitors out, leading them to dread the experience or abandon it entirely. There are many things that might invoke this response from your visitors, including the design. In the following guide, we’re going to look at som
A desk is an essential piece of equipment for a web designer. Without it, you’d end up working from wobbly tables at cafes or staring down at your lap all day — uncomfortable options, to say the least. Then again, your desk could also cause you discomfort if you sit in it the wrong way or for too long. Rather than feeling like your desk is a torture device, Suzanne Scacca shares some pointers for
Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do you know how to tackle the lofty request of logo design when a client brings it to you?
Since more and more web traffic comes from mobile users, our websites need to be in the best position to serve them. The easiest thing to do would be to remove unnecessary content from the site. However, it may not always be the best solution. In this article, Suzanne Scacca proposes some ways to turn essential content into graphics to conserve space, create a more engaging UI and preserve the ove
By now, you’re probably used to seeing design trends come and go. But have you ever given any thought to what passing trends do to a website when left there for too long? As a web designer, you have a few choices. You can ignore popular design trends altogether; you can adopt them, but pull them out of rotation the second they go stale, or you can put your own unique spin on them. This guide will
Recent research has found that e-commerce category pages have higher click-through rates in search than individual category pages. So, if your e-commerce site is struggling to attract shoppers and convert them, your category pages (specifically, those on mobile) might be in need of a redesign. Based on the following data, Suzanne Scacca will show you how category pages have a role to play — as the
There isn’t a ton of mystery when it comes to what makes for an attractive and modern-looking design these days. What’s not always clear, however, is the usability aspect of it. In other words, have the pathways you’ve designed for users intuitive enough? The truth is, it’s all really just a guessing game unless you start getting user feedback early on. Thankfully, Indigo.Design has a usability te
The word “SEO” holds a lot of weight. We know how critical it is to the success of a website and, yet, it often becomes one of those things that’s left until the very end of a web design project to deal with. Or, worse, it’s pushed onto one person’s plate who likely isn’t capable of doing all that needs to be done. SEO should be a team sport — and that’s what today’s post is all about.
Whether you’re building a new site or you’re managing a live one, you can’t afford to make any changes without a process for cross-browser testing and a tool to do the heavy lifting for you. LambdaTest’s wide array of tests are the answer. From fully automated cross-browser tests to semi-automated tasks, we’re going to explore a much more efficient way to review your websites and all their browser
Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business over it. Today, Suzanne Scacca is going to give you four options for turning your hated brand ma
Appointment and event booking can be a time-consuming and tedious task. Business owners don’t want to deal with it and their assistants aren’t always the most effective way to capture or handle this information. Web designers, on the other hand, can help. By using the Amelia booking plugin for WordPress, you can create booking widgets that collect more appointments (and revenue) for your clients.
Want to build a website or PWA that attracts a large audience and then converts as much of that audience into paying customers as possible? If that’s the case, what you need to do is use storytelling in your design — and there are a bunch of ways to do this. The key is to pair your client’s story, brand image, and goals with the style of story you decide to tell. There’s a ton of variation in how
Are you using sticky elements on your mobile website or PWA? If so, take a moment and ask yourself this question: Do you have anything in them besides your logo, hamburger menu or search bar? If that’s not the case, then it’s time to shake things up. Your mobile visitors are primed to take action. You just need to make it easy for them to do so — and sticky bars and elements are the perfect opport