2 articles by Marli Mesibov.
Storytelling is a powerful tool for any UX designer. It helps create a product and understand the people who use it. In this article, Marli Mesibov takes a real-life example of an app she helped to build in 2017 and explains five steps you can use to help you build a story into your user experience.
What makes a good chatbot experience? Most people think of witty responses and machine learning, but the basis of a chatbot UX is actually rooted in content strategy. In this article Marli Mesibov will answer those questions and identify what you as a content designer can do to make your chatbot successful. A poor chatbot simply says “I’m sorry, I don’t understand” on repeat (or worse “error”.) A