Standing Out in a Sea of Simple Web Design

With much of the web already neat, clean, and simple, there are three distinct ways to pull a site away from the pack.

  1. Stunning visuals that can’t be produced with UI vector editors like Figma or Sketch.
  2. Beautifully animated interactions that go beyond the typical "stacks of rectangles" layout language.
  3. Typography.

The last option is the most approachable and offers a prime opportunity for brand differentiation. Expect a typographic renaissance, with more serifs, throwbacks, quirky styles, and genre-bending typefaces gaining traction. As a result, font pairing will emerge as an ever more valuable skill, and brand font selection will carry significantly more weight in the near future.

The payoff is essentially a design cheat code.

🔥 There are only two “cheatcodes” in UI design. The first is: USE GOOD FONTS. Here, the popular but slightly too goofy Abril Fatface pales in comparison to stately Freight.
(10/50)

PS. More font recs here: https://t.co/zFle4byI2q pic.twitter.com/vnpoHMq4I0

— Erik D. Kennedy (@erikdkennedy) November 27, 2020