Figma plants a flag in New York City

Figma has opened its newest hub office in New York City, expanding its hybrid-work footprint beyond its existing locations. The office will support both sales and product development teams, with most of the company’s open roles now based in the city.

The move follows Figma’s broader shift to a hybrid working model, which the company outlined last year. That model centers on hubs—physical spaces designed to complement remote work rather than replace it. The London office, announced last September, was the first of these; New York is the second.

What a hub is (and isn’t)

According to Timadge Berkhadley, Figma’s Director of Workplace and Employee Engagement, hubs are deliberately not a throwback to pre-pandemic office design. There are no assigned desks, and the spaces are built around informal gathering areas meant to encourage conversation and experimentation. The goal is a flexible environment where people and ideas can converge, not a compulsory daily destination.

That design reflects the range of preferences Figma sees among its own employees. An internal Q3 2020 survey asked whether Figmates would consider relocating away from a hub if all roles were remote; 68% answered yes or maybe. The hub model is an attempt to accommodate both that group and employees who, like product manager Katie Szeto, find in-person collaboration more fulfilling.

Szeto joined Figma during the pandemic and worked remotely for her entire tenure before relocating as part of the New York landing team—a small group tasked with getting the new office up and running. She notes that Figma’s remote experience included structured support such as Figma Today onboarding sessions and a globally accessible Maker Week, but says the decision to be in a shared space was still an easy one for her.

New York was chosen for its talent pool, its concentration of Figma customers, and its history as a design capital. For Szeto personally, the move also meant a change of scenery, proximity to family, and access to the city’s salsa dance scene.

Figma has doubled its headcount since the start of 2020 and continues to hire across roles in the new hub and elsewhere.