A New Managing Director for Cloudflare’s Latin America Push
Cloudflare has appointed a new Vice President and Managing Director for Latin America, tapping industry veteran Carlos Torales to lead the company’s growth strategy in the region. Torales, who joined the company recently, brings two decades of IT industry experience to the role, most recently serving as director of Small Business and Commercial Segments for Cisco Latin America.
At Cisco, Torales led an international team focused on sales and business development, driving scalability in the SMB market through digitized operational processes and go-to-market strategies. His earlier career included leadership roles in segment sales, product specialist teams, and business units covering security, collaboration, data center, and enterprise networking. He also spent time at Lucent Technologies’ Bell Labs, building new products during the early stages of his career.
Why Cloudflare?
Torales says his personal mission has always centered on expanding into new markets, building organizations, and developing talent. Cloudflare’s stated goal of helping build a better Internet aligns with that objective, particularly as the region accelerates its digital transformation.
Cloudflare first invested in Latin America in 2014, expanding its network to be closer to regional users and deliver faster, more reliable connections without compromising on security. The region now represents the fourth largest base of online users globally, a statistic that underscores the growing importance of the company’s mission there. Torales sees a significant opportunity to support organizations of all sizes in Latin America, helping them become more productive with modern technologies as they shift from on-premise infrastructure to cloud and multi-cloud environments.
“The inspiration and energy behind this mission is something you see in the entire team here from the get go.”
Regional Growth and Infrastructure
Latin America has historically been slower to adopt digital models compared to the United States, Europe, and parts of Asia, but that shift is now underway. Cloudflare already powers regional customers across sectors, including media outlet El Universal, financial services firms Bidu, Bitso, and Naranja, and retailers Facily and Falabella. The company is also extending its reach through partnerships with Alestra, Cipher, NeoSecure, SYNNEX, TIVIT, and others.
The company’s impact in the region is measurable: Cloudflare blocks an average of nearly seven billion cyber attacks each day in Latin America. On the performance side, the company’s global network spans more than 270 cities, with approximately 40 of those in Latin America. That presence allows the network to reach 95% of the world’s population within 50 milliseconds, enabling faster and more reliable connections both within the region and between Latin America and the rest of the world.
Torales emphasizes that Cloudflare aims to remove the tradeoffs organizations might face when managing security and performance, eliminating the cost and complexity of maintaining individual hardware while delivering these capabilities within the company’s global cloud infrastructure. His focus is on applying that technology to accelerate Latin America’s digital transition and drive productivity across the region.
