EURO 2020 Final: England’s Loss, Italy’s Win, and the Traffic That Followed
Sunday’s Italy-England final went down to the wire: 1-1 after full time and extra time, with the trophy decided in a penalty shootout that saw standout saves from both Jordan Pickford and Gianluigi Donnarumma.
Cloudflare Radar has been tracking traffic related to EURO 2020 teams all tournament, including visits to betting sites, newspapers, streaming services, and sponsors. The data from the final reveals some notable spikes in fan behavior on both sides.
England: Post-Match News Surge, Quiet Sponsor Morning
UK visits to sports news sites show two clear peaks: one the day after England’s group-stage win over Germany, and another today following the final loss. Fans appear to be turning to analysis and recap coverage beyond just the scoreline.
Interestingly, traffic to England team sponsors’ websites remained low through the morning after the match.
Italy: Enthusiasm Extends Off the Pitch
Across the channel, Italian readers showed even stronger curiosity about their team’s victory, with post-final traffic reflecting that excitement. That enthusiasm also carried over to visits to the Italian national team’s sponsor sites.
All the underlying data is available on Cloudflare Radar’s dedicated pages for England and Italy in EURO 2020. For broader internet trends, including attack data and usage statistics, see Cloudflare Radar.



