Agentic Commerce Moves From Pilot to Playbook at NRF 2026
Retailers are leaving the experimentation phase behind. At NRF 2026, the conversation has shifted from whether to deploy agentic commerce to how to do it well, with most players either rolling out live systems or actively planning them.
That operational focus is driving two parallel efforts: tightening product catalog data so agents can go to market quicker, and standing up in-house agent experiences rather than relying solely on third-party shopping agents.
