Registrar for Everyone
All Cloudflare customers now have full Registrar access, including the ability to register new domains directly. The company is also rolling out over 40 new top-level domains (TLDs) over the coming weeks, starting with .uk — its most requested country code extension. For now, customers can only transfer existing .uk domains in from other registrars; new .uk registrations will follow within a few weeks. Consistent with Cloudflare's at-cost model, .uk domains are priced at the wholesale registry fee.
How domain registration works
In the domain name ecosystem, registries and registrars serve complementary roles. Registries are the wholesalers: they maintain the centralized database of registered domains within a TLD, set policies and business rules, and determine wholesale prices. Registrars are the retailers: they sell domains to end users, manage registrations, collect payment, provide customer support, and handle renewals, often bundling services like DNS, web hosting, and email. Registrars may target retail customers (SMBs and individuals), large enterprises in need of brand protection, or reseller markets. They interact with registries via the Extensible Provisioning Protocol (EPP), though registries frequently implement proprietary extensions on top of the standard RFCs.
From transfers to new registrations
Cloudflare originally became a registrar to manage and protect its own mission-critical domains, later extending highly secure registration services to select customers through its Custom Domain Protection offering. In 2018, the company launched Cloudflare Registrar publicly. Initially focusing on domain transfers, Cloudflare estimated that if customers moved all their domains over, they would collectively save over $50 million per year in registration fees. Since then, hundreds of thousands of domains have been transferred in, saving customers millions annually.
New registrations entered beta in 2020, first available to Biz, Pro, and Enterprise customers, then extended to thousands of others who had expressed interest. The shift was driven by demand: customers without existing domains faced a cumbersome path of registering elsewhere and then transferring. But even existing registrar customers needed more — domain portfolios change constantly through new products, market expansion, M&A, and brand protection. In Q2 alone, there were 11.7 million new registrations in .com and .net. Cloudflare customers registered over 2 million new domains through other registrars in the first half of this year.
Registering a new domain
To register a domain, log into the Cloudflare dashboard and click Add a Site, where you can now choose to register a new domain alongside adding an existing one.
Enter a domain name or keyword into the search box, and the system returns a list of available domains. After selecting one, you pick a plan (the FREE tier is an option) and provide basic information. The zone is created and the domain added to your account upon checkout — the entire flow can complete in under a minute.
Pricing remains at-cost: customers pay exactly what Cloudflare pays the registry, plus applicable ICANN transaction fees. When registry fees are denominated in a non-USD currency, the price is converted to USD based on the current exchange rate, with periodic updates — never more frequently than once per month.
Expanding TLD coverage
Beyond new registrations, Cloudflare is broadening its TLD portfolio. Though .com is dominant, especially in the U.S., other regions often favor local country code TLDs. Over 1,500 TLDs exist today: legacy extensions like .com, .net, and .org; more than 1,000 "new" TLDs such as .online, .live, and .cloud; and country codes like .uk, .in, and .au. Cloudflare has focused its efforts on legacy and new TLDs so far and is now turning toward country code extensions.
What's on the roadmap
Over the next few weeks, more than 40 new extensions are expected, including .us, .co, .me, and .tv. The full list of supported TLDs and launch dates is available online. In the months ahead, additional extensions will arrive with a focus on country codes such as .de, .in, .ca, and .au. Support for premium (non-standard) priced domains and Internationalized Domain Names (IDNs) is also planned. More details are available in the developer documentation.
