Automattic’s Jetpack CRM Brings Customer Management Under the WordPress Roof
Roughly a year after Automattic acquired Zero BS CRM, the product has been rebranded and relaunched as Jetpack CRM. The name signals the company’s intent to fold the customer relationship management tool into its broader Jetpack ecosystem—a move that extends the WordPress platform further into territory traditionally dominated by standalone, dedicated CRM applications.
CRM software is a significant category. For sales-focused businesses, it handles lead tracking, quoting, billing, and the general pipeline of moving a prospect to a paying customer. That workflow is rarely uniform across companies, so a useful CRM has to accommodate different kinds of businesses, not the other way around. Jetpack CRM’s pitch is that it lets you assemble only the pieces you actually need—what the project calls a “DIY CRM.”
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The appeal here is less about the feature list and more about where the software lives. Rather than onboarding a wholly separate SaaS product with its own login, permissions, and data silo, Jetpack CRM runs as a plugin inside an existing WordPress installation. WordPress already supplies the underlying infrastructure—database, user roles, authentication—so a CRM becomes another capability layered onto a site you already operate. For those running forums, newsletters, or eCommerce on WordPress, this fits a familiar pattern.
Levels of Admin Integration
Because WordPress sites use the admin dashboard for many things, Jetpack CRM lets you control how much of that interface it claims. A “CRM Only” mode makes the plugin the primary interface, suitable for sites where customer management is the main job. A “Full” setting instead augments the standard admin, leaving everything else intact so the CRM coexists with the rest of your site’s workflows.
That flexibility also extends to how the product is structured as a business itself. Jetpack CRM is not a feature that arrives inside the core Jetpack plugin—it’s a completely separate product, so an update to the main Jetpack plugin won’t add CRM functionality to your site. It’s worth noting that the plugin directory folder retains its original zero-bs-crm name.
Pricing follows the same à la carte model used elsewhere in the Jetpack family. The core plugin is free, but advanced features and extensions are sold individually, not bundled. For instance, the Gravity Forms extension costs $49 and lets you build lead forms with that plugin; a MailChimp extension costs $39 and connects new leads to your lists. Both are also included in any paid plan, which aligns with how WooCommerce handles its own extension catalog.
Adoption and Traction
The WordPress community has taken notice. In coverage at WordPress Tavern, Mike Stott framed the opportunity in terms of the platform’s ubiquity:
“There’s a massive opportunity for CRM in the WordPress space,” said Stott. “A CRM is not like installing an SEO plugin on every website you own — generally you’d only have a single CRM for your business — but it’s the core of your business. The fact that 3,000+ users and counting are choosing WordPress to run their CRM is a great start.”
For Automattic, the integration makes strategic sense. A WordPress site already provides the login, permission, and database plumbing that a CRM needs, and businesses increasingly expect to run core operations from their existing web presence. Being able to invoice clients directly from a WordPress admin is a practical example—the kind of functionality that once required a separate tool can now live in the same dashboard you already manage.
