Cloudflare One grows an authorized services partner tier
Cloudflare is expanding its partner ecosystem with a new specialization track for services delivery around Cloudflare One. The Authorized Services Delivery Partner (ASDP) designation is aimed at partners that meet Cloudflare's standards for professional services delivery on the SASE platform, following a period of rapid adoption: a 3x increase in partner bookings and a 70% year-over-year rise in transacting partners.
The ASDP track requires partners to pass a technical validation process covering security, performance, and reliability of their services delivery capabilities. In return, designated partners get access to Cloudflare One sourced opportunities requiring services, named Cloudflare One Service Delivery Managers, and special partner incentive funds tied to active use of authorized partner services in customer engagements.
Authorized partners will also plug into the Descaler Program, helping customers migrate from Zscaler to Cloudflare One. Using the Descaler toolkit, they can automatically export settings and configurations from deployed Zscaler products, easing the transition to Cloudflare One.
The program already spans a range of partner capabilities, including Zero Trust security assessments, network transformation, and advisory and migration services. Cloudflare positions the designation as a way for customers to identify vetted advisors for cloud-delivered SASE adoption.
First ASDP designees
CDS (EMEA) is a managed services and professional services provider that wraps Cloudflare technology with strategic guidance, implementation, and architectural governance. The company's Cloudflare-certified team supports clients with complex security challenges.
Primary Guard (APJC) delivers cybersecurity services across Southeast Asia, including DDoS protection and mitigation, business endpoint protection, and access control management. The firm was named 2020 Cloudflare APJC Partner Champion for Partner System Engineer of the Year, and its Lead Security Consultant was recognized as Cloudflare Community MVP for 2021-2023.
AZ-AP (APJC) is a cybersecurity distribution hub based in Singapore, with operations in Malaysia, Thailand, Philippines, Indonesia, China and Hong Kong. The company works with system integrators and service providers on Zero Trust Network Architecture, Application Security, and Cloud and Network Security.
Layer8 (EMEA) focuses on information security and compliance management, with more than 80 specialists delivering security services worldwide. The company cites Cloudflare Zero Trust's simple, flexible architecture as aligned with its approach.
Opticca Security (AMER) is a boutique consulting firm specializing in Edge, Cloud, DevOps, and Application Security. Supporting mid, large, and enterprise organizations across North America, Opticca has been a certified Cloudflare Solution reseller and services partner since 2019, with expertise in Application Modernization and DevSecOps enablement.
Program roadmap
The ASDP program currently offers two specializations: ASDP Zero Trust Services and ASDP Application Services. Cloudflare plans to launch two additional specializations — ASDP Network Services and ASDP Edge Developer Services — to broaden partner differentiation opportunities.
Prospective partners interested in the ASDP track can review the Cloudflare Authorized Service Delivery Partner validation checklist for application details. Existing partners should contact their named Channel Account Manager.
