Ramp keeps marketing site green during 100x spikes
Ramp, a financial operations platform covering bill payments, corporate cards, procurement, and travel, has fully rebuilt its marketing site on Next.js and Vercel. The migration was incremental: the team moved its highest-traffic and highest-conversion pages one by one, A/B testing each against Core Web Vitals along the way.
The production site has held 100% uptime and a 0% error rate through traffic surges of 100x, which Ramp attributes to stunt-marketing events. Separately, the engineering team has adopted the Vercel AI SDK to build semantic search across the company’s disparate internal assets.
