How Code and Theory cut time-to-prototype 75% with v0

Code and Theory Speeds Up Prototyping With Vercel's v0

Digital-first creative and technology agency Code and Theory has overhauled its client workflow using Vercel's v0 tool. The agency, whose clients include Microsoft, Amazon, and NBC, now pairs strategy, design, and engineering through prompt-to-code workflows rather than traditional documentation.

By replacing wireframes and requirement documents with live prototypes, Code and Theory lets product, engineering, and go-to-market teams convert a client brief into a working model in real time. The shift has produced significant gains: time-to-prototype has fallen by 75%, and deployment timelines have been cut by more than half.