A shared canvas for brand and marketing work

Shipping a product rarely ends the workflow. Marketing teams still need a steady stream of social posts, ad creative, and event materials built from the same design system the product team uses. Too often, that means brand designers hand off finished files and marketers make do with tools that sit outside the design workflow. Figma Buzz, now in open beta, is Figma’s attempt to close that gap: a space where designers can publish templates and marketers can produce on-brand assets without leaving the Figma platform.

Because Buzz is part of Figma, designers can copy and paste work from Figma Design into Buzz to create team templates, or build new ones using the full editor. Marketers get an interface designed for quick iteration, with the confidence that locked components keep them inside brand guidelines. As Bethany Valoe, Associate Creative Director at Affirm, puts it, “Figma Buzz takes a lot of the executional work off our plate, so the team can focus on what they do best—thinking big and pushing the brand forward.” Simone Dehel, Senior UX Designer at O3, echoes that after using Buzz to build templates for a company conference: “Using Figma Buzz has improved collaboration with our marketing team, reduced unnecessary stress, and overall streamlined our process.”

The tool covers a range of asset types, including:

  • Social media posts — sized for multiple platforms.
  • Digital ads — display and social formats via templates or blank frames.
  • Promotions — fliers, email headers, and announcement graphics.
  • Event materials — invitations, schedules, and badges.
  • Team communications — signage, infographics, and one-pagers.
  • Celebrations — cards, thank-you notes, and wedding invitations.

More than one starting point

Figma Buzz offers several ways to begin. Users can pick from a library of default templates, or from custom templates their team has published. For those who prefer a blank canvas, preset formats span common sizes for Instagram, Facebook, Pinterest, X, LinkedIn, YouTube, and Google, plus standard print dimensions for cards and invitations.

Beyond full templates, Buzz includes preset design elements curated by Figma—font pairings, icons, illustrations, backgrounds, and frames. Teams can also insert components saved from their own brand library, so logos, styles, and custom assets are available without additional configuration.

Image creation is powered by OpenAI’s gpt-image-1, letting users generate or edit visuals through prompts. The same model is available within the editing experience alongside tools to adjust tone, shorten or translate copy, remove backgrounds, and upscale resolution.

From more options to more control

Once a designer publishes a template in Buzz, they can lock any part of it. That gives marketers a focused editing surface—they can swap in text, images, or alternate logo versions from the brand library—while protecting the underlying design. If a marketer needs greater freedom, they can remove the brand constraints and edit the asset freely, though a brand designer might have a word or two about that choice.

Whether a user is editing a single frame or reviewing a full campaign, the canvas supports both granular and big-picture views. Asset View handles fine-tuning; Grid View shows assets side by side, even at mixed sizes, for batch organization or multi-editing across frames.

Built for volume

For campaigns that require many variations, manual asset-by-asset creation is a bottleneck. Buzz addresses this with bulk create and export: upload a spreadsheet, map text and image fields in a design to columns, and Buzz populates the remaining assets automatically. Finished files export as PNGs, JPEGs, or PDFs.

The promise is that a marketing team can move from a single approved concept to a full set of platform-specific deliverables without breaking the design system—and without waiting on a designer for every resize. Figma Buzz is rolling out to users today in beta.