GitHub Marketplace shifts to a 95-5 revenue split
GitHub has announced a significant change in how revenue from Marketplace app sales is distributed. Developers selling apps through the Marketplace will now keep 95% of their revenue, with GitHub retaining only a 5% transaction fee. The previous split gave developers 75% of sales. The change is designed to put more money into the hands of the developers building tools for the GitHub ecosystem.
Streamlined app verification
The process for getting an app listed on GitHub Marketplace is being simplified. Previously, apps were subject to a deep review of security and functionality before they could be published. Under the new process, verification will focus on validating the seller's identity and basic security precautions through:
- Domain validation using a simple DNS TXT record
- Email address validation
- Requirement of two-factor authentication for the GitHub organization
Submissions can be tracked from an organization's profile settings, allowing developers to fix issues more quickly. The shift puts a greater emphasis on community moderation of app quality while reducing the barriers to entry for developers.
As part of the transition, GitHub will move existing "verified apps" to a validated publisher model. The "
verified" badge will soon indicate that the publisher, rather than a specific app, has been scrutinized.
Technology Partner Program updates
In addition to the Marketplace changes, GitHub has updated its Technology Partner Program. The program offers resources for developers who are interested in building integrations with GitHub but need help getting started, co-marketing their tools, or learning about partner opportunities and events. Interested developers can access the partner-centric resources section for more details.
With the updated program, developers are closer to the technical and go-to-market resources needed to integrate with GitHub.
