A Bashful Button Worth $8 Million
When a frustrating UX moment strikes—like a checkout page hiding the very button you need—most of us vent in a tweet and move on. Jason Grigsby instead wrote a detailed breakdown, and his analysis carries real weight.
For a major restaurant brand, an order-completion button sitting outside the viewport can quietly sabotage revenue. Grigsby’s estimates, deliberately conservative at every step, still peg the cost in the millions of dollars in lost sales annually.
It’s a stark reminder that even a single mislaid UI element can carry an outsized price tag. The full write-up is worth a read for anyone building transactional flows.
