
Bringing Sequential Testing to Experiments with Longitudinal Data (Part 2): Sequential Testing
In of this series, we introduced the within-unit peeking problem that we call the “peeking problem 2.0”. We showed that moving from single to multiple observations per unit in analyses of experiments introduces new challenges and pitfalls with regards to sequential testing. We discussed the importance of being clear about the distinctions between measurement, metric, estimand, and estimator, and w
