Experimentation at Spotify: Three Lessons for Maximizing Impact in Innovation
As companies mature, it’s easy to believe that the core experience and most user needs have been resolved, and all that’s left to work toward are the marginal benefits, the cherries on top. Cherries on top might add delight and panache, but they rarely cause fundamental shifts in performance and success. And as a business, even a mature one, we’re looking for the innovations that tangibly impact t