A Multi-Year Challenge: Repairing Deep Linking & Attribution at Spotify
Deep linking and attribution are important functionalities for a growing business. Deep links seamlessly get you to the content you want in the app. Attribution helps us understand which activity (such as marketing or sharing) drives you to that content. At Spotify in 2017, these critical functionalities were in disrepair. But over the course of five years, we’ve endured ups and downs and learned