How To Empower Design Teams By Measuring Value — Smashing Magazine
How do we know if we are truly impactful as a design team? Are we seen as a vehicle to deliver a solution that moves a needle? The business value of design has been proven at scale by the McKinsey Design Index. and the study shows the best design performers increased their revenues and shareholder returns at nearly twice the rate of their industry counterparts. It’s time to empower our design team