Crafting Experiences: Uniting Rikyu’s Wisdom With Brand Experience Principles — Smashing Magazine
Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the **brand experience.** This article is a simple guide to building long-lasting customer relationships based on the seven rules of Rikyu in the Japanese tea ceremony for a creative and memorable twist.
