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AAndybudd

Andybudd

5 articles by Andybudd.

Engineering — The Feature Trap: Why Feature Centricity Is Harming Your Product — Smashing Magazine

The Feature Trap: Why Feature Centricity Is Harming Your Product — Smashing Magazine

Most product teams commonly adopt a feature-centric mindset, finding them convenient for brainstorming, drafting requirement documents, and integrating into backlogs and ticketing systems. In this article, Andy Budd shows how fixation with features might be holding you back and how making a few small tweaks to your process could make an entire world of difference.

AAndybuddAndybudd·January 29, 2024Engineering
Design & UX — Improving The Double Diamond Design Process — Smashing Magazine

Improving The Double Diamond Design Process — Smashing Magazine

The so-called “Double Diamond” is a great way of visualizing an ideal design process — but it’s just not the way most companies deliver new projects or services. Andy Budd proposes a new “Double Diamond” idea that better aligns with the way work actually gets done and highlights the place where design has the most leverage.

AAndybuddAndybudd·August 25, 2023Design & UX
Design & UX — How To Become A Better Speaker At Conferences — Smashing Magazine

How To Become A Better Speaker At Conferences — Smashing Magazine

In this article, Andy Budd, curator of UX London and Leading Design conferences, outlines some of the things that make a potentially amazing presentation, as well as a few big gotchas. If you’ve ever wondered what it takes to get a speaking slot at a conference, this article is for you.

AAndybuddAndybudd·July 11, 2023Design & UX