Runway enables next-generation content creation with AI and Vercel

Runway Cuts Build Times From Minutes to Seconds on Vercel

Runway, an applied AI research company building next-generation creation tools, operates six websites supporting its product. The team originally split those sites across Netlify, GitHub Pages, and a custom build process. That setup worked initially, but as Runway grew, the architecture became a bottleneck. DNS propagation could take hours, and builds stretched several minutes longer than the team wanted.

Front-end developer Diego Alarcón says the move to Vercel took only a few hours and produced dramatic results: "Build times went from 5-8 minutes on Netlify + GitHub Pages to just 40s on Vercel." The single platform now handles all six sites, giving the small company a faster stack that scales with it. "Speed of execution is important for AI companies like Runway, and Vercel has been fundamental in helping us achieve that," he adds.

The speed gains extend beyond the build pipeline. Runway's developers use Vercel Preview Deployments to shorten feedback loops, with stakeholders commenting directly on staging links.

"Having inline comments built within the staging link is a killer feature and has saved us a lot of time."

Emily Golden, Growth Marketing

Golden notes the workflow is smoother whether reviewers are checking copy or brand design implementation—they no longer need to switch into Figma to leave feedback.

The team also relies on Vercel Analytics for a consolidated view of every site's health and status. One dashboard replaces the previous fragmented monitoring, and the performance numbers back up the confidence: Lighthouse scores sit at 97% for performance, ensuring end users get a fast, reliable experience across all of Runway's properties.

Vercel's underlying AI tooling runs on AWS Bedrock's managed foundation models, delivering scalable generative AI capabilities across the platform that help developers build and deploy applications more efficiently. For a company like Runway, where every second of execution time matters, the combination of faster builds, streamlined reviews, and unified analytics has made Vercel foundational to its workflow.