Survey respondents for the 2018 Global NGO Technology Report were asked to rate the effectiveness of the most commonly used communication and fundraising tools. Their answers provide valuable insight into which tools NPOs, NGOs, and charities should prioritize in their communications and fundraising strategy.

10 Most Effective Tools

1) Email updates: 82%
2) Websites: 81%
3) Social media: 78%
4) Video: 72%
5) Email fundraising appeals: 64%
6) Print annual reports: 62%
7) Social media ads: 61%
8) Print fundraising appeals: 60%
9) Peer-to-peer fundraising: 56%
10) Print newsletters: 54%

4 Least Effective Tools

1) Text-to-give: 27%
2) Text messaging: 33%
3) Messaging apps: 35%
4) Search engine ads: 49%

Survey respondents were asked to rate the tools as:
(1) Very Effective; (2) Somewhat Effective; (3) Not Very Effective; or (4) Ineffective.