Two hundred and nineteen Nigerian NGOs, nonprofits, and charities participated in the survey for the 2018 Global NGO Technology Report. Their responses are summarized below. The data is meant to provide benchmarks for organizations in Nigeria so that they can gauge whether they are ahead or behind in their use technology.
14 Stats About How NGOs in Nigeria Use Technology
2018 Nigerian Partner: Nigeria Network of NGOs
★ 71% of NGOs in Nigeria have a website. Of those, 90% are mobile compatible.
★ 76% use the .ORG domain. 11% use .COM. 3% use .NET. 3% use .NGO. 1% use country codes. 6% use other domains.
★ 38% use WordPress as their Content Management System for their website. 4% use Joomla. 16% use another CMS and 42% don’t know.
★ 52% of NGOs in Nigeria accept online donations on their website. Of those, 78% accept direct debit payments. 51% accept credit card payments. 14% accept PayPal. 3% accept digital wallet payments.
★ 30% utilize an online peer-to-peer fundraising service.
★ 17% participate in #GivingTuesday.
★ 55% of NGOs in Nigeria regularly send email updates and fundraising appeals to supporters and donors. Of those, 48% use an email marketing service. 18% send email via BCC. 4% send email via their CRM. 20% send email through another method and 10% don’t know.
★ 58% regularly send text messages to supporters and donors. Of those, 42% also utilize a text-to-give service for SMS fundraising.
★ 86% of NGOs in Nigeria have a Facebook Page and 28% have a Facebook Group. 64% have a Twitter Profile. 51% have a LinkedIn Page and 16% have a LinkedIn Group. 38% have an Instagram Profile. Other social media used are: 31% YouTube, 24% Google+, 5% Pinterest, 2% Vimeo, 1% Flickr, 1% Tumblr, and 1% Reddit.
★ 47% use messaging apps to communicate with supporters and donors. Of those, 86% use WhatsApp. 48% use Facebook Messenger. 3% use Viber. 3% use Viber. 1% use Snapchat. 1% use WeChat.
★ 85% of NGOs in Nigeria use Microsoft Windows as their operating system on desktop and laptop computers. 9% use Google Chrome OS. 2% use Apple macOS. 1% use Linux OS. 1% use another operating system and 2% don’t know.
★ 70% use Google Android as their operating system on smartphones and tablets. 19% use Windows Phone. 4% use Apple iOS. 1% use another operating system and 6% don’t know.
★ 10% use a Customer Relationship Manager (CRM) software to track donations and manage communications with supporters and donors. Of those, 59% use a cloud-based CRM.
★ 35% use encryption technology to protect data and communications. Of those, 24% to protect the privacy of email communications. 20% to protect organization information. 12% to protect donor information. 12% to protect the privacy of mobile communications.