How many followers should your NGO have on social media?  5,352 NGOs, NPOs, and charities worldwide shared the number of followers and subscribers that they have on social media and for their email and text messaging campaigns. Their answers are averaged below and provide benchmarks for NGOs to gauge whether they are above or below the global average. To see the average follower and subscriber count by continent, download the report.

Average Number of Facebook Followers

Average Number of Twitter Followers

Average Number of Instagram Followers

Average Number of LinkedIn Followers

Average Number of WhatsApp Followers

Average Number of SMS Subscribers

Average Number of Email Subscribers